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Creating Value and Sharing Values

November 27, 2014

As the Holiday Season of Thanks, Grace and Opportunities Ahead (Thanksgiving, Christmas, New Year’s) arrives, a colleague of mine begins a Kickstarter campaign which led me to pause. I had to reflect on how relevant these events are to each other. In fact, my colleague offers what M E Porter calls an opportunity to create shared value (CSV). If you understand the concepts of creating value, and sharing values this may be something you will want to review.

M E Porter offers “The concept of shared value can be defined as policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. Shared value creation focuses on identifying and expanding the connections between societal and economic progress.” (HBR.org). In short, ‘profits ain’t everything.’

By merging hobbies, communities, locally owned enterprises, and a consumer with a desire to see all succeed, this Kickstarter campaign offers a micro-experiment in the future viability of creating value and sharing values as an important economic model. I hope you will take the time to read more about this campaign (https://www.kickstarter.com/projects/395770625/gethooked-performance-apparel-and-gear).

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