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Is gravity working on Apple now?

July 25, 2013



Apple earned 6.9 billion U.S. dollars in profit from April to June, 2013, representing a decline of 21.8 percent on the same period last year. Revenue slightly increased by 0.9 percent to 35.3 billion U.S. dollars. In comparison to the third quarter of 2012, the number of iPhones sold grew 20 percent to 31.2 million, but fell by 17 percent when compared with the previous quarter. On the other hand, the number of iPads sold fell by 14.6 million. Therefore, the sale of Apple tablets was considerably fewer in comparison to the previous year (-14 percent) and the previous quarter (-25 percent). It is important to keep in mind that Apple’s third quarter sales figures are traditionally weaker because the company usually conducts an autumn release of its latest iPhone model. Potential buyers avoid purchasing current models, waiting instead for the new product.


From → business, Strategy

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