Skip to content

Facebook is ‘Liked” again

July 25, 2013

image001 image002

 

On Wednesday, Facebook released its financial results for the second quarter of 2013. The social network increased its sales by 53 percent to 1.8 billion U.S. dollars in comparison to the same quarter last year. Profit amounted to 333 million U.S. dollars. A year earlier, Facebook posted a loss of 157 million U.S. dollars.

Mobile advertising is always a good way to get the ball rolling. Total advertisement increased by 11 percentage points in comparison with the previous quarter, reaching 41 percent. In a parallel development, ther number of mobile users has noticeably risen. The total number of monthly active users grew by 4 percent in comparison to the previous quarter, with the amount using the social network from mobile devices reaching 16 percent. In contrast, the number of desktop users accessing Facebook fell by six percent. As a result, desktop advertising revenue subsequently shrank by five percent. 

On the stock market, Facebook’s strong quarterly numbers were well received. The social network’s shares increased by 20 percent after trading hours and are currently worth 32 U.S. dollars. That is not too far from the 38 U.S. dollar valuation of the shares at the company’s IPO.

http://www.statista.com/topics/751/facebook/chart/1078/facebooks-mobile-users/

Advertisements

From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s