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Facebook is ‘Liked” again

July 25, 2013

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On Wednesday, Facebook released its financial results for the second quarter of 2013. The social network increased its sales by 53 percent to 1.8 billion U.S. dollars in comparison to the same quarter last year. Profit amounted to 333 million U.S. dollars. A year earlier, Facebook posted a loss of 157 million U.S. dollars.

Mobile advertising is always a good way to get the ball rolling. Total advertisement increased by 11 percentage points in comparison with the previous quarter, reaching 41 percent. In a parallel development, ther number of mobile users has noticeably risen. The total number of monthly active users grew by 4 percent in comparison to the previous quarter, with the amount using the social network from mobile devices reaching 16 percent. In contrast, the number of desktop users accessing Facebook fell by six percent. As a result, desktop advertising revenue subsequently shrank by five percent. 

On the stock market, Facebook’s strong quarterly numbers were well received. The social network’s shares increased by 20 percent after trading hours and are currently worth 32 U.S. dollars. That is not too far from the 38 U.S. dollar valuation of the shares at the company’s IPO.


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