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Newspapers flourish in LDC’s

June 10, 2013

2013-06-Newspapers

Today’s chart shows changes in newspaper circulation and advertising revenue between 2008 and 2012.

http://www.statista.com/topics/994/newspapers/chart/1158/no-signs-of-a-newspaper-crisis-in-asia/

Over the past few years, there have been countless news stories about the decline of the newspaper industry.

Our media habits have indeed changed significantly over the past few years, and whoever used public transit in the recent past, gets an idea of what the newspaper industry is competing with. 

Considering this, the fact that newspaper advertising revenues have declined 22 percent between 2008 and 2012 hardly comes as a surprise.

What’s surprising though, is the fact that newspapers in some parts of the world have been spared by the curse of the internet. Newspapers in Asia and Latin America have actually seen substantial increases in circulation and ad revenue over the past five years.  

 

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From → business, Strategy

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