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Google+ Closes in on Facebook

May 21, 2013


Today’s chart shows the global penetration of the world’s ten largest social media sites.

Facebook remains the world’s largest social network by a wide margin. The big question is will they be able to leverage a mobile platform with this large base and dominate the advertising revenues from this? Or will one of the other competitors leap frog them with innovation? This is still the most vibrant example of the Sheth Rule of Three today. 

According to GlobalWebIndex, 51 percent of the world’s internet users were active on Facebook in the first quarter of 2013.

Google+, once referred to as a ghost town, has steadily built a remarkable user base and now ranks second with a penetration rate of 26 percent.

The Top 10 are completed by YouTube, Twitter and six Chinese social networking sites.



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