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Cost Cutting Works in the Short Run for Yahoo

April 18, 2013

2013_04_16_Yahoo

 

Yahoo reported its earnings for the first quarter of 2013. 

Today’s chart illustrates Yahoo’s results from the first quarter of 2008 through the first quarter of 2013.

 

http://www.statista.com/markets/21/topic/195/search-seo/chart/1051/yahoo-s-business-in-numbers/

 

Yahoo’s net profit increased 36 percent to $390 million, mainly thanks to the company’s remaining stake in Alibaba and the rigorous cost-cutting measures implemented by CEO Marissa Mayer.

Revenue declined 7 percent to $1.14 billion in the first quarter, as Yahoo’s core business, selling ads, performed disappointingly. Display ad revenue fell 11 percent, as the number of ads sold dropped 7 percent.  

 

 

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From → business, Strategy

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