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Cost Cutting Works in the Short Run for Yahoo

April 18, 2013



Yahoo reported its earnings for the first quarter of 2013. 

Today’s chart illustrates Yahoo’s results from the first quarter of 2008 through the first quarter of 2013.


Yahoo’s net profit increased 36 percent to $390 million, mainly thanks to the company’s remaining stake in Alibaba and the rigorous cost-cutting measures implemented by CEO Marissa Mayer.

Revenue declined 7 percent to $1.14 billion in the first quarter, as Yahoo’s core business, selling ads, performed disappointingly. Display ad revenue fell 11 percent, as the number of ads sold dropped 7 percent.  




From → business, Strategy

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