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Twitter Ad Revenues Forecast

April 1, 2013


According to a new forecast by eMarketer, Twitter’s ad revenue could more than double this year to reach $583 million.

This surge in ad dollars is largely powered by an increased interest in mobile advertising on Twitter. Mobile ad revenue is predicted to soar 123% this year and could account for more than half of Twitter’s total ad revenue.

The lion’s share of Twitter’s revenue is still generated in the United States. In 2012, only 10% of Twitter ad dollars were spent outside the United States. The company’s continued expansion of foreign sales operations is expected to bring this percentage up to 24% by 2015.

Today’s chart shows estimates for Twitter’s ad revenue from 2011 through 2015.



From → business, Strategy

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