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Apple largest share of U.S. consumer tech spending

February 21, 2013

2013_02_20_CT

 

Today’s chart shows the share of consumer electronics sales accounted for by the Top 5 vendors in the United States.http://www.statista.com/topics/847/apple/chart/922/consumer-technology-revenues-in-the-united-states/

In the fourth quarter of 2012, Apple accounted for an astonishing 20 percent of consumer electronics sales in the United States. According to data published by the NPD Group, the top 5 consumer electronics categories in 2012 were notebook computers, flat-panel TVs, smartphones, tablets and desktop computers, with flat-panel TVs being the only category in which Apple does not hold a strong position. The long-rumoured Apple television set could change that and make Apple an even more dominant force in the consumer electronics industry.

Apple’s biggest rival Samsung was able to increase its share of total sales to 9.3 percent, overtaking HP to become the second largest consumer electronics vendor in the U.S.

 

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From → business, Strategy

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