Skip to content

Are you Online or Offline on Mobile Commerce?

February 15, 2013

2013_02_15_Commerce

 

Today’s chart shows the share of retail e-commerce dollars spent via mobile devices in the United States.http://www.statista.com/topics/1185/mobile-commerce/chart/909/percentage-of-retail-e-commerce-dollars-spent-via-mobile-devices/

As tablet and smartphone adoption continues to grow, mobile commerce is becoming increasingly relevant to online retailers.

The percentage of e-commerce sales via mobile devices grew from 2 percent in the second quarter of 2010 to 11 percent in the fourth quarter of 2012. This increase was mainly caused by the rise of tablets in general and Apple’s iPad in particular. While smartphones are often used to research prices while shopping in brick-and-mortar stores (“showrooming”), people have long been hesitant to make purchases on the relatively small screen. Tablets have erased that problem, offering enough screen real-estate to comfortably go through the entire purchasing process. The conversion rate on tablets is three time as high as it is on smartphones. The rise of smartphones with 4.7+ inch screens, often called “phablets”, will likely further increase the mobile share of total e-commerce sales, as they combine the ubiquity of a phone with the screen-size, hence the comfort of a tablet.

Online retailers can no longer afford to ignore their mobile audiences and should recognize the growing importance of an attractive mobile presence.

 

Advertisements

From → business, Strategy

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s