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Which nation has the largest number of online buyers?

February 6, 2013

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Today’s chart shows the number of online buyers in selected countries in 2012.http://www.statista.com/topics/1007/e-commerce-in-china/chart/878/number-of-online-buyers-in-selected-countries/

As China’s online population continues to grow, the number of Chinese online shoppers also soars: a recent estimate by eMarketer puts the number of Chinese online buyers at 219.8 million in 2012, a 23 percent increase over 2011. The United States had 150 million online buyers in 2012, but remains the largest e-commerce market in terms of total sales. China is expected to become the second largest e-commerce market in the world this year, taking an estimated share of 14 percent of total sales and surpassing the UK and Japan.

If only we can access these online buyers and offer to sell something of value, maybe then we can reverse the trade imbalance!

 

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