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Publishing Industry Confronts the Bargaining Power of Suppliers

December 18, 2012


Today’s chart shows that the dominance of Apple’s mobile platform in terms of app selection and available content may be shrinking. As Porter’s Five Forces framework suggests and industry observers note, the profits of the publishing industry would be at risk with a High Bargaining Power of Suppliers (in this case Apple). The publishing industry would do itself a great disservice if they were not encouraging and maybe assisting the development of competitor platforms. 

A survey among 210 North American publishers yielded the result that more and more publishers are opening up to platforms beside Apple’s iOS.

For now, the iPad remains the most popular platform with 87 percent of the publishers surveyed offering apps for Apple’s tablet. However, it seems like publishers can no longer afford to focus on one platform, as the overwhelming majority delivers content to several platforms.



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