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LinkedIn is Hooked Up

December 11, 2012


Today’s chart shows the stock performance of newly public tech companies in 2012.

So far, 2012 has been a great year for LinkedIn. And not so much for Facebook, Groupon, and Zynga. Each of these brands have built their business models around significant activities in our lives; work, social, shopping, and entertainment. Of these four significant activities (personal value chains) work, or career, is the least susceptible to fads. Given this, is it a wonder LinkedIn continues to outperform? 

With LinkedIn’s financial performance, the stock has been rewarded with a 70 percent increase in price since January.

The only flaw in LinkedIn’s otherwise great track record was the leakage of user data in June, when hackers reportedly gained access to the passwords of 6.5 million users.

LinkedIn issued an apology and ensured users that no login data had leaked alongside the passwords. Further damage was successfully averted and the issue could be put away as a minor hiccup in an good year.     




From → business, Strategy

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