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How’s that Kindle working out for you?

December 10, 2012



Today’s chart shows global tablet and e-reader shipments in 2010 and 2011 and a forecast for 2012 and 2013.

This week IDC raised its tablet shipment forecast for 2012 from 117 to 122 million units. The market research firm expects the launch of Apple’s iPad Mini and the first Windows 8 tablets to add another boost to the booming tablet market.

The rapid increase in tablet shipments comes at the expense of e-readers. Consumers are expected to increasingly gravitate from e-ink devices to multifunctional tablets.

The high resolution screens of current tablets apparently offer a good enough reading experience for most consumers to refrain from purchasing an additional dedicated e-reader.




From → business, Strategy

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