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Print yields to Internet Advertising

December 3, 2012

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According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the first time. For the coming year the analysts are already expecting that the internet will attract more advertising dollars globally in 2013 than newspapers. Internet advertising expenditure will grow at 14 to 15 percent per year and will be taking 23.4 percent of all advertising money worldwide by 2015.

http://www.statista.com/topics/979/advertising-in-the-us/chart/749/forecast%3A-worldwide-expenditure-for-internet-and-print-advertising/

 

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From → business, Strategy

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