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Forecast Digital Media Usage in the U.S.

November 23, 2012

Today’s chart shows a forecast of digital media usage in the United States in 2013.

Tablet use in the United States continues to rise rapidly. eMarketer predicts the number of tablet users in the U.S. to reach 99 million in 2013, an increase of 42 percent over this year.

Meanwhile smartphone growth is slowly decelerating. eMarketer expects 19 percent growth in 2013, bringing the total to 138 million smartphone users.

Hardware and software manufacturers would do well to assess these trends in light of their current offerings and strategies. HP is famously circling the drain in what will be an MBA case study for the ages. With a myriad of issues, the dominant issue is they have become irrelevant today. Meanwhile others identified the opportunity to provide mobile solutions untethering humanity from their desks and cubicles. I

it is not only the hardware and software manufacturers who should be concerned. Every player in the technology stack, every retailer and provider of products and services should cast their eyes toward the horizon with the goal of designing strategy to fit the emerging trends.






From → business, Strategy

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