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What Percentage of e-Commerce is via Mobile Devices?

November 20, 2012

Today’s chart shows quarterly retail e-commerce sales in the United States and the percentage of sales made through mobile devices.

As we are approaching the most important days of this year’s holiday shopping season, many experts are predicting that mobile devices will play a bigger role than ever in the hunt for Christmas gifts.

Consumers are using their smart devices to research products, check prices and more and more often to actually make a purchase. According to comScore data, 1 in 10 e-commerce dollars spent in the third quarter was spent via smartphone, tablet or another mobile device. 

With ever-growing adoption of smartphones and the huge popularity of tablets, it can be safely assumed that the percentage of mobile purchases will grow further in the future and retailers are well-advised to embrace their mobile audience.




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