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Online vs Offline Print Media

November 12, 2012

I have previously posted reports on the rise of online advertising. Over the past few years, online ads have quickly grown past newspaper and magazine advertising to become the second largest ad medium behind television. 

Continuing to research this further and found an interesting piece of information illustrating how ad markets have changed in the past decade: in the first six months of 2012, Google raked in $10.9 billion in ad revenue, while the whole U.S. print media (newspapers and magazines) generated $10.5 billion from print advertising. Google, a company founded 14 years ago, makes more money from advertising this year than an industry which has been in existence for more than a hundred years. Given the fact that Google operates globally, the comparison is obviously unfair and shouldn’t be judged scientifically, but nonetheless it shows how big Google’s ad business really is and how small print advertising has become.


From → business, Strategy

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