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Apple yields it’s global lead in smartphones

October 30, 2012


Today’s chart shows the market share of the 3rd quarter 2012 versus the 3rd quarter 2011 for the top smart phone manufacturers according to data collected by IDC.

Last week, market research firm IDC released its quarterly update on the global smartphone market and the big winner is Samsung. The Korean electronics giant sold more than 50 million smartphone from July through September and cemented its position as the world largest smartphone maker with a market share of 31 percent. Apple, Samsung’s biggest competitor in the market, sold 27 million iPhones last quarter and saw its market share drop from 17 percent in the second quarter to 15 percent. In fact, the trend has been in place over the last year. Most readers may not be aware, but since 4th Quarter 2011 Apple has yielded the Number 1 spot.

The Rule of Three submitted by Sheth remains intact. The model predicts numbers 1 and 2 will jockey back and forth with innovations of incremental nature. Number 3 position will be one to watch for substantive innovation. Whether it propels them to gain market share from the two leaders will depend on the competitive advantages built into the innovation (read Porter’s Competitive AdvantageĀ


From → business, Strategy

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