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Online vs. Offline Ad Revenue

October 15, 2012


Today’s chart shows the growth of online ad revenue and the simultaneous decline of newspaper advertising in the United States.

Last Thursday, the Interactive Advertising Bureau announced that online advertising revenue in the United States was up 14 percent in the first half of 2012, hitting a new record of $17 billion.

Online ad revenue has been rising steadily for more than ten years now, only dipping once in the wake of the financial crisis in 2009.

Naturally, the rise of online advertising comes at the expense of other media, with newspapers arguably being the worst affected.

Radio is also in a fight for advertising survival. Bob Pittman, born Jackson, MS., founder MTV and AOL executive is un-retiring to lead Clear Channel’s attempt to recapture market share.



From → business, Strategy

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