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More News on Newspapers

October 4, 2012

Today’s chart shows how news consumption in the United States has changed over the past two decades.

http://www.statista.com/markets/14/media-advertising/chart/635/news-consumption-of-americans/

Two weeks ago we covered decline of newspaper advertising in the United States. Last week, the Pew Research Center published further evidence for the sorry state of the newspaper industry.

In the 2012 edition of Pew’s biennial survey on news consumption, only 29 percent of the respondents claimed having read a newspaper the day before, down from 58 percent in 1994 and 39 percent in 2002. Meanwhile, more and more Americans are turning to online sources to get their news updates. In 2012, 39 percent of the respondents had consumed online news the day before the survey, surpassing not only newspapers but also radio news. Television remains the number one news source for Americans. 55 percent of the respondents in the 2012 survey had watched a news program on TV on the day prior to the survey.

 

 

 

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From → business, Strategy

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