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More Big Box Retailers Being Pinched by the iPad

September 26, 2012

There is an article in the WSJ this morning which quotes an analyst saying “The No. 1 reason for softness in this business is the iPad,” said Gary Balter, retail analyst at Credit Suisse. “Look at how much less we print today.” – (WSJ 9.26.12)

It is apparent this is true in my own life as previously I have been a heavy consumer of paper  to perform my work. Anecdotal evidence in my life bears out the iPad is a major contributor. On further reflection, applications such as Docu-Sign and cloud services such as Dropbox have had just as much to do with this as well.

The earlier quote begs the question, just how many iPads are out there in the U.S.? According to Forrester Research, by 2015 (less than 5 years after launch), Apple is expected to place 192.7 million iPads in the U.S. alone. This does not include the Android or other tablet products. And what sits on these devices that draws us to them…apps. How many have been developed by Staples, Office Depot and Office Max targeted to increase the productivity of the small and medium sized business owner….0. To be fair, they each have an app on the iTunes Store. And those apps are singularly aimed at pushing product from the stores to the buyers.

Without a better understanding of the needs of the small and medium sized and a strategy to better serve their customers, these big box guys could join the others in the graveyard.


From → business, Strategy

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