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Will the TV finds itself sitting next to the Payphone in the Museum?

September 12, 2012

Today’s chart shows revenue share of leading TV manufacturers in the global flat-panel TV market.

Global LCD TV shipments declined for the second consecutive quarter in Q2 2012. According to NPD’s DisplaySearch, 44.12 million LCD TVs were shipped between April and June, down 2 percent from last year’s second quarter. In the first quarter, LCD shipments had declined for the first time ever. Plasma TV shipments fell for the sixth straight quarter indicating that the flat-panel TV market might be saturated. However, NPD reports ongoing growth in demand for 40+ inch TVs and TVs with advanced features such as 3D.  

Samsung managed to extend its lead in the flat-panel TV market. In the second quarter, the Korean electronics giant accounted for 28.5 percent of the industry’s revenues, up from 25.9 percent in the past quarter. Meanwhile the top three Japanese brands Sony, Panasonic and Sharp were all hit by collapsing domestic demand and saw their TV revenues decline by more than 30 percent.

Viewing programs is becoming more and more personalized with the growth of the personal devices such as Smartphones and Tablets. Consider as well the growth in service providers such as Hulu, and Netflix. Then the ultimate in potential viewing pleasure…the Google glasses, and it is a challenging future for TV manufacturers. Essentially the device market has grown and penetrated the “TV” industry. Yet, the TV industry with it’s advantages in screen real estate and remote controls has almost refused to compete.





From → business, Strategy

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