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Tomorrow’s Utility?

August 21, 2012

 

http://www.statista.com/markets/14/media-advertising/chart/555/computers-and-tv-are-most-essential-to-americans/

 

In times when everybody is talking about smartphones and tablets, it’s easy to forget that there are other devices out there that won’t go away near term. To many Americans, personal computers and television are still more important than their portable relatives, as of this survey. 

According to a study published by the Online Publishers Association this week, 67 percent of Americans state they “cannot live” without a PC and 62 percent think television is absolutely essential to their lives. Smartphones and tablets are considered irreplaceable by 33 and 13 percent of the respondents respectively. Of those who actually own a smartphone, 68 percent state they couldn’t do without.

In my mind this data represents the potential shift to mobile computing becoming the center of our media lives. TV’s in the future may be large screens in which we plug our iPhones to view programs or listen to music. In the 90’s the conversation among research analysts was cable TV would become another utility and not a fad. The smartphone may become the vehicle for another utility franchise.

 

 

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From → business, Strategy

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