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Who is leading the Olympic Social Media Event in London?

August 9, 2012

These Olympic Games are the first to integrate social media. And this social media event really only deserves Exhibition Sport Status in these Games. Maybe by 2012 the Games in Rio can include this as a Medal Sport.

So far, LeBron is walking away with this event.This surprises me as my expectations would have been that Mr. Phelps would have led in this “event.”

Among this group of 10, Facebook is clearly positioned for gold with Twitter forced to settle for silver.

In terms of spots represented by the athletes, Basketball leads on the path to glory and Tennis taking silver. It’s interesting how the tennis athletes have so far not relied on Twitter in this event.



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One Comment
  1. Reblogged this on Xposure Brand Communications.

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