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Will Digital Music be Adopted as the Future?

June 26, 2012

It’s been a tough decade for the recorded music industry. The rise of digital music has not only opened the doors for music piracy, it has also forced record companies to reinvent their business models! For a long time, record companies have been in denial about the inevitability of the digital music revolution. Therefore it comes as no surprise that industry outsiders, such as Apple, or newcomers, such as Spotify and Pandora, are the ones that came up with the business models that are now well-established and popular. Given the fact that digital music accounted for more than 50 percent of overall music sales in the United States in 2011, the idea that digital music distribution is the future can hardly be denied any longer. Interestingly, the United States are currently two steps ahead of other major music markets when it comes to digital music adoption.

With Apple’s dominance as a content provider  (music, apps, movies, books, mobile technology) could the next big thing be entry into the production of content?


From → business, Strategy

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