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How one tablet changed behaviors as much as the birth control pill

May 19, 2012

Not since the introduction of the birth control pill in the 60’s has a tablet changed behavior as radically as the iPad is now. Tablets are becoming more utilitarian in our days and is upending other entrenched behaviors.

What is your company doing to embed these new technology driven innovations into the value chain? How are the new technologies being utilized to take advantage of the change in  consumer behavior? If not, why not?

The shifts in behaviors will be more impactful than the technology itself. Those who are prepared will be the emerging winners in the future.

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